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Pork Checkoff Industry News

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Pork Checkoff News
Reflecting on Resilience and Looking Ahead to 2024

As we wrap up 2023, Bill Even, NPB CEO reflects on the year and describes how your Board of Directors diligently focused Pork Checkoff dollars in a financially sensible way to add as much value as possible to the industry in difficult market conditions.

Profit Maximizer
Pork Supply Continues to Outpace Estimates in the Near Term

In the last three weeks hog slaughter has been near 2.7 million head, well above expectations. We estimate that Sep-Nov slaughter was 1.7% higher than a year ago, well above the 1% increase indicated in the Mar-May pig crop.

Market Growth
Multicultural Consumers: Growing Future Pork Consumption

Growing pork demand and targeting the Hispanic and African American consumers with two initiatives, Ponle Pork and Don't Miss the Flavor, aiming to boost pork volume and value in high-consumption multicultural markets.

Pork Checkoff News
Putting on Your Oxygen Mask: Mental Health is Essential to Caring for the Farm and Farm Family 

As a pig farmer, taking care of your animals, farm and family is always top-of-mind. But it's equally important to prioritize your well-being. Caring for yourself means managing stress and recognizing when to seek support.

U.S. Pork Industry: Championing Sustainable Farming for a Better Tomorrow 

Reflecting on our strides in positioning the U.S. pork industry as a responsible, data-driven leader in global sustainability.

Profit Maximizer
2024 Outlook Thoughts and Potential

Demand remains a primary challenge that could impact the pork market in 2024.

Profit Maximizer
Expectations For More Pork In 2024 But Plenty Of Questions

USDA thinks that pork production in 2024 will be up 1.9% from 2023 despite talk/expectation for a smaller breeding herd. For now it appears USDA thinks productivity gains will more than offset the decline in the breeding herd.

Pork Checkoff News
Flagship Pork Checkoff Programs Receive ISO Compliance 

U.S. pork producers uphold the world’s highest animal welfare standards through PQA Plus and TQA certifications, ensuring safe, consistent and high-quality pork.

Human Nutrition
Phrases that Help and Hinder: Nudging Children Toward Healthy Eating Habits

Caregivers play a big role in shaping children’s eating behaviors. Empowering children to explore new foods, like lean pork, is key to addressing nutritional challenges faced by children. 

Profit Maximizer
Ample Supply As Slaughter/Production Exceeds Estimates

Pork supply remains ample and it is only expected to increase in the next few weeks. Hog slaughter approaching 2.7 million head plus steady increases in hog carcass weights means market is well supplied and product available.

Pork Checkoff News
One Health: Supporting Market Demand for Pork

The interconnectedness of human, animal and environmental health is crucial to supporting demand for pork and ensuring a safe, high-quality pork supply.

Market Growth
Elevating U.S. Pork in Japan: Strategic Partnerships and Key Market Expansion

U.S. pork takes center stage in Japan's culinary scene as a major retail chain shifts to 100% U.S. product, showcasing significant progress in expanding global demand.

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