Pork Checkoff Industry News

Colombia is a Latin American success story for market development, and an upcoming USDA Trade Mission spotlights how this country has been a successful investment over time.

U.S. Meat Export Federation’s inaugural U.S. Red Meat Symposium brought U.S. exporters and Mexican importers together to explore the market’s continued growth potential.

Patrick Fleming returns to NPB in new role to lead new consumer marketing campaign.

Learn how NPB is building a bigger appetite for pork by using research to target the future consumer and focus on building trust, adding value and generating long-term demand.

The value of U.S. pork exports is of critical importance to the pork industry demand strategy. The 2024 South Korea trade mission builds confidence in U.S. pork while fostering collaboration and partnership.

NPB partners with content creators to demonstrate how consumer insights are applied to make pork more relevant to the target audiences.

Looking ahead, NPB remains dedicated to growing strong relationships within the foodservice industry. NPB is actively engaged in efforts to build trust and add substantial value to foodservice distributors.

Across the U.S., numerous pork products are being showcased in convenience stores, driving demand for high-quality pork and encouraging consumers to purchase pork more frequently.