Market Growth
One More Pound: Believing We Can Grow Value and Volume
NPB CEO David Newman asks U.S. pork producers to believe the industry can capitalize on the growing demand from consumers for protein.
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Market Growth
Export Update: Pork Remains Clear Bright Spot for U.S.
International markets have become essential to the success of the U.S. pork industry. Experiences at the USMEF Red Meat Symposium in Mexico spotlight U.S. pork’s strong global reputation and opportunity for expanded consumption.
Market Growth
The Emerging Retail Trends Shaping Pork Demand
As the Taste What Pork Can Do® consumer brand campaign celebrates its one-year mark, there are key retail trends emerging that highlight new opportunities to drive demand and connect with the next generation of pork consumers.
Market Growth
Capture the $80 Million Incremental Opportunity in Ground Pork
Meat is having a moment, but are you leaving money on the table in the meat case? In this 30-minute deep dive, National Pork Board experts break down the latest consumer behaviors, purchasing patterns, and actionable merchandising strategies you can use today.
Market Growth
New Campaign Brings Together Pork and Everyday Tradición for Hispanic Gen Z and Millennials
The new Explora Todo El Gusto Del Pork™ brand campaign is designed to drive long-term pork demand by engaging Hispanic Gen Z and Millennial consumers.
Human Nutrition
Pork’s Place On the Plate: Backed by Research
Pork is a nutrient-dense protein backed by research, supporting balanced diets and gaining recognition in national nutrition guidance.
Market Growth
2025 U.S. Pork Exports Near Record High
2025 U.S. Pork exports delivered one of their strongest years on record, totaling 2.9 million metric tons valued at $8.4 billion. Through strategic partnerships, NPB continues to expand global demand and maximize value for U.S. pork producers.
Market Growth
Putting More Pork on More Plates During the Holidays
By partnering with retailers, the National Pork Board utilized digital marketing and holiday promotions toward the end of 2025 to keep pork at the center of the plate across thousands of stores.
Human Nutrition
What the New Dietary Guidelines Mean for Pork and Producers
With the start of a new calendar year comes the release of the 2025-2030 Dietary Guidelines for Americans (DGAs). The updated guidelines reinforce a focus on whole, natural and real foods, including nutrient-dense proteins like pork that support balanced eating patterns.
Market Growth
Taste What Pork Can Do® Campaign: Flavor Worth Sharing
The pork category is evolving and the opportunity for growth has never been greater. In this new video from the National Pork Board, experts break down the latest consumer behavior trends with practical insights and retail and foodservice data that can help retailers drive sales across fresh and processed pork.
