The National Pork Board’s board of directors expressed support for a new Pork Checkoff vision, structure and operating plan in November 2019 – the first major restructuring in nearly 20 years.
The new plan was developed with grassroots input from across the industry, including more than 1,000 pork producers, and focuses on two overarching goals: Build Trust and Add Value.
Creating a nimble and forward-thinking organization requires structural changes, such as replacing the traditional Checkoff committees with Task Forces. Task forces have a well-defined purpose, objectives, time span and budget. They allow members to engage from start to finish, providing the opportunity for busy producers and allied industry representatives to engage in a focused way and see the results of their work.
Other changes to the Pork Checkoff include a shift to annual planning and proactive engagement. The new annual planning process will incorporate industry feedback year-round and is more agile for a fast-changing business environment. Input from grassroots producers will be critical to this process and the success of the new Checkoff vision.
All U.S. pork producers and allied industry representatives are encouraged to engage at both the state and national levels. Our partners in the states do tremendous work and provide additional opportunities for participation.
Interested in Joining a Task Force?
Complete this form to let us know you’re interested in participating in a Checkoff task force.