Real Pork is not a campaign — it is the identity for the pork industry from farm to fork. It celebrates everything that is real about pork: real stories, real producers, real farms, and the real way people feel when they enjoy the authentic flavors of pork. The integrated platform celebrates pork as full of flavor, easy to use, part of a routine and good for the consumer, their family and communities.
The Other White Meat
Since its inception, The Other White Meat campaign has gained tremendous recognition from consumers. In 2000, a study conducted by Northwestern University found The Other White Meat brand to be the fifth most memorable promotional tagline in the history of contemporary advertising.