Pork Brands - Pork Checkoff

Pork Brands

Learn more about the iconic trademarks and taglines creating awareness, recognition, and distinction for the world’s most popular protein.

Real Pork

Real Pork is a trust and image brand differentiating us from the alternatives. It drives growth by celebrating everything that is authentic about pork.


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The Other White Meat®

The goal of the Pork. The Other White Meat® tagline and supporting campaign was to position pork as a good-tasting, versatile and nutritious meat, dispelling pork’s reputation as a fatty protein.

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