U.S. Pork Market Development - Pork Checkoff

U.S. Pork Market Development

The Pork Checkoff has developed an international market development strategy to build confidence in U.S. pork in a diverse global protein market.

We look for areas to differentiate U.S. pork from competitors and add value and opportunity into other markets.

On-Target Pork Export Growth Strategy

Our work is focused on continuing the success of pork exports. The approach we take is to diversify and balance pork exports to build value and minimize risk.

We’re doing that in three ways to grow a diverse set of markets and capitalize on growth across the globe.

1. Diversify Market Cuts

We educate customers, retailers and distributors in existing markets about different opportunities for cuts they don’t normally work with.

2. Develop Emerging Markets

We conduct emerging market assessments that have been key in delivering insights for the industry.

3. Differentiate from Competitors

The U.S. pork industry has a great story to share. The Pork Checkoff shares that story to build confidence and differentiate U.S. pork from competitors.

USMEF Partnership

The Checkoff partners with the U.S. Meat Export Federation to maximize pork marketing efforts abroad through cross-industry collaboration.

USMEF executes marketing programs on behalf of the Pork Checkoff and positions U.S. pork as a safe, high-quality and consistent product. They are able to further leverage Checkoff dollars with contributions from the USDA Foreign Agriculture Service and other funding opportunities including state associations and other allied industries. As a member of USMEF, the checkoff work on the sustainability of U.S. Pork is highlighted under the USMEF membership in the U.S. Sustainability Alliance.

U.S. Pork Sustainability Fact Sheet

Gira Partnership

National Pork Board is a member of Gira, a strategic consultancy and market research firm in the agri-food chain.

The Pork Checkoff has worked with Gira to conduct and offer 18 different countries’ studies funded by the checkoff for positioning U.S. Pork in the global market. As a partner with Gira, the National Pork Board participates in Gira’s global forums and analysis to keep up to date on the global marketplace and outlook for global protein trade.

GMA Partnership

The National Pork Board is a strategic partner of the Global Meat Alliance (GMA) whose mission is to create a positive impact on consumer behavior for the global meat and livestock sector.

GMA brings the global livestock and meat sectors together to provide industry insights, unify narrative, offer collaborative opportunities, and support open communication for the industry. GMA partners, like the National Pork Board, guide the direction of the alliance, further amplify the work done by GMA, and bring insights to the industry.

IMS Partnership

The National Pork Board is a member of the International Meat Secretariat (IMS). IMS is a non-profit organization that represents a unified voice in the meat and livestock industry.

The IMS aims to promote a sustainable supply of safe, healthy, high-quality, and nutritious animal proteins as part of a healthy and sustainable diet. IMS committees champion science-based solutions, the need for innovation, and free and fair trade to meet key challenges facing the demand for high-quality animal proteins.

USAEDC Membership

The National Pork Board is a supporting member of the U.S. Agriculture Export Development Council, a non-profit private-sector trade association which serves to assemble members on issues relating to international trade policy and matters of export development.

Membership with the USAEDC provides NPB the additional capability to support the export promotion interests of U.S. pork and pork products and the ability to support the cooperation between industry and USDA FAS to increase worldwide knowledge, preference and demand for U.S. agricultural exports.  NPB supports USAEDC’s role as a positive media voice for export development programs and the cooperator community and through membership, has a seat at the table for discussions pertaining to the operation and implementation of USDA trade promotion initiatives overseas.  NPB has a strong working relationship with USDA FAS as a cooperator and supports our strategic partnership with U.S. Meat Export Federation, the focal cooperator for U.S. red meat exports.

2023 Pork Export Data

In 2023, the value of U.S. pork exports surpassed $8.1 billion. In total, more than 2.9 million metric tons of pork was exported to other markets.