International Market Development
The Pork Checkoff has developed an international market development strategy to build confidence in U.S. pork in a diverse global protein market.
We look for areas to differentiate U.S. pork from competitors and add value and opportunity into other markets.
Positioning U.S. Pork in the Global Market
Diversifying and differentiating U.S. pork in international markets is a key priority for pork producers.
A new Checkoff-funded study explores how the U.S. can differentiate itself in six key markets: Japan, South Korea, Mexico, Canada, China and Hong Kong. The research looks at three crucial areas where U.S. pork can stand out among its competitors, including:
- Quality, Consistency and Service
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On Target Pork Export Growth Strategy
Our work is focused on continuing the success of pork exports in 2020. The approach we take is to diversify and balance pork exports to build value and minimize risk.
We’re doing that in three ways to grow a diverse set of markets and capitalize on growth across the globe.
1. Diversify Market Cuts
We educate customers, retailers and distributors in existing markets about different opportunities for cuts they don’t normally work with.
2. Develop Emerging Markets
We conduct emerging market assessments that have been key in delivering insights for the industry.
3. Differentiate from Competitors
The U.S. pork industry has a great story to share. The Pork Checkoff shares that story to build confidence and differentiate U.S. pork from competitors.
In-Depth Market Assessments
The Pork Checkoff closely monitors changes in the international market to understand meal and dining trends, as well as opportunities for packers and producers who may export to other countries.
Increasingly, producers have told us they want to diversify exports, and we are supporting these efforts through global research.
Our latest research shows opportunities for U.S. pork in these markets:
The Checkoff partners with the U.S. Meat Export Federation to maximize pork marketing efforts abroad through cross-industry collaboration.
USMEF executes marketing programs on behalf of the Pork Checkoff and positions U.S. pork as a safe, high-quality and consistent product. They are able to further leverage Checkoff dollars with contributions from the USDA Foreign Agriculture Service and other funding opportunities including state associations and other allied industries.
2020 Pork Export Data
In 2020, the value of U.S. pork exports surpassed $7.7 billion in value. In total, more than 6.56 billion pounds of pork was exported to other markets.