Pork Checkoff News
Swine Veterinarians Champion Pig Health and Welfare at AASV Annual Meeting
Swine experts in animal health and welfare gathered in San Francisco, California for AASV’s 56th annual meeting.
Pork Checkoff Industry News
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Pork Checkoff News
Paulson-Whitmore State Executive Award Honors Lifelong Commitment to Agriculture
The 2025 Paulson-Whitmore State Executive award winner is Dave Preisler. Through decades of service at Minnesota Pork, Preisler demonstrated his passion for supporting rural communities and agriculture.
Pork Checkoff News
2025 Distinguished Service Award Winner Invests in People
Dr. M. Todd See received the National Pork Board’s 2025 Distinguished Service Award for his academic leadership, passion and dedication to shaping the future of agriculture.
Market Growth
The Time Is Now – Reinventing Pork for the Future
The consumer campaign isn’t a normal campaign; it’s a transformational shift. It’s a commitment to ensuring pork remains on the plate.
Pork Checkoff News
Understanding PRRSV: Research, Challenges and Industry Efforts With Dr. Brent Pepin
Dr. Brent Pepin, NPB’s director of swine health, takes a deep dive into managing Porcine Reproductive and Respiratory Syndrome (PRRSV). NPB has played a key role in advancing PRRSV research and supporting producers with resources to mitigate disease risks.
Market Growth
2024 Exports Reveal Record-Breaking Year
2024 proved to be a successful year for the U.S. pork industry. Take a look at the pork export successes throughout the year.
Market Growth
Expanding Pork’s Reach Through Multicultural Marketing
NPB is working to create innovative marketing opportunities to drive pork sales and social media growth in key communities.
Pork Checkoff News
Reflecting on 2024: Building a Bigger Appetite for Pork
NPB CEO Bill Even takes a moment to recap and reflect on the work your Pork Checkoff accomplished this year based on producer priorities. NPB is working with the industry to build a bigger appetite for pork among American consumers.
Market Growth
Building a Bigger Appetite for Pork Through Targeted Messaging
This year, NPB rolled out Consumer Connect, a new market demand tool focused on making pork more relevant to consumers. Learn how NPB is reaching the top priority consumer segments to grow pork demand.
Human Nutrition
Elevating Pork Through Human Nutrition Science and Endorsement
Explore the National Pork Board’s advancements through human nutrition science, sustainability and strategic outreach, driving demand, visibility and trust among consumers and professionals alike.
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