Market Growth
2024 Exports Reveal Record-Breaking Year
2024 proved to be a successful year for the U.S. pork industry. Take a look at the pork export successes throughout the year.
Pork Checkoff Industry News
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Profit Maximizer
Lower Supply, Higher Price of Competing Proteins Underpins Wholesale Pork Price in the Near Term
Slaughter continues to fall short of expectations, and in turn that has limited spot availability across a range of products.
Profit Maximizer
Winter Storms Impact Short Term Supply?
Winter storms impacted slaughter operations and limited processing last week. The decline in slaughter impacted spot market availability towards the end of the week, pressuring prices higher across a range of products.
Market Growth
Expanding Pork’s Reach Through Multicultural Marketing
NPB is working to create innovative marketing opportunities to drive pork sales and social media growth in key communities.
Profit Maximizer
Hams, Prices Pull Cutout Lower. Will Fresh Help Offset the Decline?
Hog futures have been volatile, in part due to rush of speculative interest in the last quarter of 2024. Market participants now are looking to see how well pork demand holds up to start the year.
Pork Checkoff News
Reflecting on 2024: Building a Bigger Appetite for Pork
NPB CEO Bill Even takes a moment to recap and reflect on the work your Pork Checkoff accomplished this year based on producer priorities. NPB is working with the industry to build a bigger appetite for pork among American consumers.
Profit Maximizer
Hogs and Pigs Inventory
Hogs and Pigs inventory implies higher slaughter starting in the spring and through the end of 2025. Report accuracy has come into question, however, and injected more uncertainty going forward.
Profit Maximizer
Holidays and Demand From Mexico Drive the Market for Hams
Last week hog slaughter was 2.56 million head compared to near 2.7 million for the comparable week a year ago. In the last three weeks, slaughter has been down by almost 500k head y/y. This has significantly impacted spot supply.
Market Growth
Building a Bigger Appetite for Pork Through Targeted Messaging
This year, NPB rolled out Consumer Connect, a new market demand tool focused on making pork more relevant to consumers. Learn how NPB is reaching the top priority consumer segments to grow pork demand.
Human Nutrition
Elevating Pork Through Human Nutrition Science and Endorsement
Explore the National Pork Board’s advancements through human nutrition science, sustainability and strategic outreach, driving demand, visibility and trust among consumers and professionals alike.
Profit Maximizer
Hog Futures at Contract Highs in Anticipation of Lower Supplies, Robust Demand
The short holiday week tends to create a lot of disruptions for both hog processors and manufacturers. Market will return to a more normal flow in the next two weeks.
Profit Maximizer
Pork Loins Continue to Offer Value to Retailers for Post-Holiday Needs
Hog slaughter remains constrained, and all indications are that slaughter in the next two weeks will remain well below year ago levels.
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