Launched in May 2025, this brand campaign is highlighting pork’s rich flavor and versatility to millennials and Gen Z consumers. And it’s just the beginning.
See the campaign that’s making pork cool, making them drool and building a bigger, never-ending appetite for pork.
The Next Mile connects producers with swine health experts working to address the industry’s most pressing disease challenges. Learn how the National Swine Health Strategy is turning producer priorities, research and industry collaboration into practical solutions that can help protect herd health.
Protein is reshaping how consumers build their meals and National Pork Board retail experts break down how two purposeful additions, one ground pork item and one new cut, can unlock major incremental revenue without requiring a full department reset.
Five Advisory Committee members share what’s changed, what’s working and what’s next for the National Swine Health Strategy.
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“As pig farmers, we’re raising a lean, wholesome, nutritious pork product that’s needed by many people. That’s an honor, and that’s what drives what I do every day and is one of the guiding principles for why I’m a farmer.”
Lori Stevermer, co-owner of Trails End Farm
The industry has spoken. After collecting extensive input from producers and others nationwide, we are actively analyzing the results to develop the National Swine Health Strategy.
This collaborative plan will align resources and priorities to build a more resilient U.S. swine herd, with the full strategy to be announced in March 2026.
You’ve heard the buzz about sustainable agriculture. For pork production, that means doing what’s right for people, pigs, and the planet.
The National Pork Board has developed Pork Cares Farm Impact Reports for all pork producers to take credit for work you’re already doing on your operation.
These reports will help you measure, document and share your sustainable farm practices and give you ideas for areas to improve.
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Find information about sustainability and pork industry ethical principles at porkcares.org.
Find pork cooking inspiration at pork.org.