Profit Maximizer
Seasonal Trends Back in Focus
Slaughter improved last week but was still under 2.4M head. Several weeks of limited slaughter have taken a toll, resulting in tight spot supplies and sharply higher prices.
Pork Checkoff Industry News
We’re Committed to Keeping You Informed
Find important industry news right here.
Swine Health
Improving Pig Survivability: U.S. Pork Industry Priority
Improving Pig Survivability is an ongoing project encompassing research, education and extension efforts with the goal of reducing overall mortality in the U.S. commercial swine industry.
Pork Checkoff News
Powering Pork’s Future: New Three-Year Strategic Plan Charts the Path Forward
National Pork Board’s new three-year strategic plan is in place and backed by staff, leadership team and a board of directors that cares about the future of producers and the pork industry.
Pork Checkoff News
From Building Consumer Demand to Consumers Demanding Pork
Spring has brought a new energy and tremendous opportunities for conversation about consumer pork demand. Recent pork industry events blended business insights with consumer storytelling and connection. The Annual Meat Conference in Orlando, Florida, and Spring Retail Advisory Committee meeting in Napa Valley, California, and World Pork Expo event in Des Moines, Iowa, illustrate how the science of pork, the culinary story and the consumer story are collectively shaping consumer demand.
Profit Maximizer
New Campaign to Bolster Pork Demand focusing on Taste
A new marketing campaign looks to focus consumer’s attention on a key pork attribute: taste.
Profit Maximizer
Pork Values Trending Seasonally Higher
Hog slaughter was slightly lower than expected last week and two short production weeks will follow due to the upcoming long holiday weekend.
Swine Health
Anti-Inflammatory Medications for Swine
This article provides a factual summary of the current anti-inflammatory medications labeled for use in swine and their associated animal health and welfare implications.
Market Growth
NPB Invites Gen Z and Millennials to Taste What Pork Can Do™
May 6 marked the launch of the National Pork Board’s consumer marketing campaign, which brings to life how pork aligns with consumer values of taste, flavor, balanced nutrition and versatility.
Profit Maximizer
Short and Medium Term Outlook for Pork Prices
Potential for easing of tariffs, higher prices for competing proteins and seasonal supply decline have induced speculators to bolster bullish bets in the hog market.
Market Growth
Connecting with Retailers: A Two-Way Street of Insights and Opportunity
The National Pork Board’s Retail Advisory Committee (RAC) meetings offer a direct, industry-specific tool for connecting retail community leaders with important information about pork and NPB’s marketing efforts.
We Care
Strong Roots: Supporting Farmers’ Mental Health
Farmers feed the world. Let’s make sure we’re setting strong roots and caring for the ones who keep us going — both physically and mentally.
Pork Academy
2025 Pork Academy Sessions
Pork Academy is a series of in-depth sessions that will be offered at World Pork Expo this June. The sessions are designed to meet the need for pork producers to remain competitive in today's rapidly changing environment.
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