Pork Checkoff

Pork Checkoff Industry News

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Swine Health
Swine Industry Addressing H5N1 Risk with Ongoing Collaborative Effort

The swine industry has mobilized a proactive, cross-sector response to the ongoing risk of H5N1, collaborating with animal and public health experts to protect pigs, people and the food supply. Through weekly coordination, research investment and biosecurity efforts, the industry is preparing for any potential detection in the U.S. swine herd.

Profit Maximizer
Processing Items Continue to Dictate Market Direction

U.S. pork market has been quite volatile, largely due to the impact of the long holiday weekend on supply but also prospects of higher U.S. tariffs and potential retaliation.

Market Growth
Power in Partnerships: A Shared Vision for Pork Promotion

The Taste What Pork Can Do™ campaign is fueling industry-wide collaboration, with packers and retailers launching innovative promotions that showcase pork’s flavor, versatility and everyday appeal.

Swine Health
Protecting Farms, Food and the Future Through Biosecurity

Upholding proper biosecurity and traceability measures protects farms, our food supply and the future of agriculture—and there are practical tools available to help all producers work toward the common goal of keeping pigs healthy.

Profit Maximizer
Pork Supply Outlook Following the June USDA Hog Survey

The USDA ‘Hogs and Pigs’ report noted that supplies later in the summer and into the fall may start to trend above year ago levels. If true, this should help temper prices as supply seasonally start to improve.

Swine Health
A United Front: Building a National Swine Health Strategy for U.S. Pork Producers

NPB and industry partners are focusing on the health of the U.S. swine herd and actively developing a comprehensive National Swine Health Strategy.

Profit Maximizer
Seasonal Trends Back in Focus

Slaughter improved last week but was still under 2.4M head. Several weeks of limited slaughter have taken a toll, resulting in tight spot supplies and sharply higher prices.

Swine Health
Improving Pig Survivability: U.S. Pork Industry Priority

Improving Pig Survivability is an ongoing project encompassing research, education and extension efforts with the goal of reducing overall mortality in the U.S. commercial swine industry.

Pork Checkoff News
Powering Pork’s Future: New Three-Year Strategic Plan Charts the Path Forward  

National Pork Board’s new three-year strategic plan is in place and backed by staff, leadership team and a board of directors that cares about the future of producers and the pork industry.

Pork Checkoff News
From Building Consumer Demand to Consumers Demanding Pork

Spring has brought a new energy and tremendous opportunities for conversation about consumer pork demand. Recent pork industry events blended business insights with consumer storytelling and connection. The Annual Meat Conference in Orlando, Florida, and Spring Retail Advisory Committee meeting in Napa Valley, California, and World Pork Expo event in Des Moines, Iowa, illustrate how the science of pork, the culinary story and the consumer story are collectively shaping consumer demand.

Profit Maximizer
New Campaign to Bolster Pork Demand focusing on Taste

A new marketing campaign looks to focus consumer’s attention on a key pork attribute: taste.

Profit Maximizer
Pork Values Trending Seasonally Higher

Hog slaughter was slightly lower than expected last week and two short production weeks will follow due to the upcoming long holiday weekend.

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