Join Pork Checkoff for Pork Academy sessions where you can gain insight into valuable information for your farm and learn more about how the industry is building a bigger appetite for pork.
Wednesday, June 4 Sessions
Pork Industry Economic Update
Location: Upper Varied Industries Building Meeting Room
Time: 9:30-11:00 a.m.
Speakers: Lee Schulz, chief economist, Ever.Ag
What does demand look like for pork internationally and here in the U.S.? How are prices impacting corn, soybean and pork markets and pork consumption? Join Lee Schulz for an interactive session providing an economic outlook for the pork industry.
Understanding Pork Cutout Pricing
Location: Varied Industries Building, Meeting Room C
Time: 1:00-2:15 p.m.
Speakers: Chris Sommers and Kirk Hatfield, USDA Agriculture Marketing Service
Pork producers rely on timely, accurate market reports to understand supply and demand conditions while making critical business decisions. Join USDA AMS Market News Staff for an interactive session including important updates on swine and pork reporting and an in-depth overview of USDA’s Pork Carcass Cutout.
Taste What Pork Can Do™: Consumer Campaign Update
Location: Varied Industries Building, Meeting Room C
Time: 2:30-4:00 p.m.
Speakers: Dr. David Newman, Patrick Fleming, Jose de Jesus, Neal Hull and Mia Newman, National Pork Board Market Growth Team
National Pork Board is returning to consumer marketing in a big way with the launch of the strategic consumer marketing campaign “Taste What Pork Can Do™.” This session provides updates on the campaign development and launch, overall strategy, and retail and state collaboration. Come with your questions for the market growth team!
Thursday, June 5 Sessions
Protecting Pork’s Freedom to Operate through We Care®
Location: Varied Industries Building, Meeting Room B
Time: 9:00-10:30 a.m.
Speakers: TBC
Moderator: Jamie Burr, chief sustainability officer, National Pork Board
Gain the latest information and ask your questions about current efforts focused on animal welfare, public health, and stewardship from National Pork Board experts and industry partners. Learn more about current swine research underway by the CLEAR Center and how state pork associations are using data provided through NPB programs to benefit their producers.
National Swine Health Strategy
Location: Varied Industries Building, Meeting Room C
Time: 10:30-11:45 a.m.
Speakers: TBC
Moderator: Dr. Dusty Oedekoven, chief veterinarian, National Pork Board
Producers have made it clear that swine health needs to be a priority for the Checkoff and the industry. This session provides more insight on the National Swine Health Strategy approach.
Taste What Pork Can Do™: Consumer Campaign Update (Repeat)
Location: Varied Industries Building, Meeting Room C
Time: 1:00-2:30 p.m.
Speakers: Dr. David Newman, Patrick Fleming, Jose de Jesus, and Mia Newman, National Pork Board Market Growth Team
If you missed this session on Wednesday, here’s your second chance to “Taste What Pork Can Do™”! The National Pork Board market growth team will share updates on the campaign development and launch, overall strategy, and retail and state collaboration. Come with your questions for the market growth team!
Global Protein Update
Location: Varied Industries Building, Meeting Room B
Time: 2:30-3:30 p.m.
Speakers: Dan Halstrom, president and CEO, U.S. Meat Export Federation (USMEF)
The international landscape is increasingly growing in complexity – how is the pork industry positioning itself for short- and long-term success? Learn how USMEF’s expertise and boots-on-the-ground resources create opportunities in current and emerging markets for pork exports.
