Pork Checkoff Stakeholder Report
2020 was a wild ride for all of us, especially in the pork industry. The 2020 Pork Checkoff Stakeholder report details how National Pork Board invested Checkoff dollars in:
- Growing demand for pork domestically and internationally
- Preventing and preparing for a Foreign animal disease outbreak
- The pork industry’s sustainability commitment through We Care
The report shares how NPB is taking lessons learned in 2020 to serve producers better. Click here to view the report. It will be in mailboxes soon.
New Websites Offer Audience-Specific Content
In the beginning of the COVID-19 pandemic, it became clear that our pork.org website was not a top-of-mind resource hub for producers. It also contained consumer-focused content.
To respond to this, National Pork launched two-audience specific websites to better meet producer and consumers needs.
Porkcheckoff.org is the go-to business resource for producers. Content on this site is focused on helping producers as they make important decisions for their operations.
Pork.org is a food-focused website for consumers looking for pork cooking information and inspiration.
April Checkoff Webinar: Insights into Growing Pork Demand and Market Outlook
This month’s Checkoff webinar features three experts providing insight into how National Pork Board is using data to grow pork demand and what the volatility in the current markets means for pork producers.
Dr. Scott Brown from the University of Missouri, Kiersten Hafer from One Mind LLC and Neal Hull from the National Pork Board are the featured speakers.
Click here to learn more and register for the April 20th webinar.
U.S. Pork Exports Remain Historically High
After setting records in 2020, U.S. pork exports saw declines through February but are still above historical levels.
This week NPB staff and producer leaders participated in the U.S. Meat Export Federation Unified Export Strategy meeting. This meeting gathers stakeholder input to outline how USMEF will invest Checkoff, industry and USDA Market Access Program and Foreign Market Development Program funds in 2022 to grow demand for U.S. pork.
Consumers Ready to Return to Restaurants
According to Civic Science (Checkoff-funded subscription research), nearly 55% of consumers are comfortable returning to restaurants now.
National Pork Board supported foodservice partners throughout the pandemic and continues to share data and menu ideas as they prepare for more customers to return to their businesses.
Speaking of, it looks like IHOP is up to something big – something bigger than bacon.