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Real Pork
Real Pork Gets Real Results

Real Pork is the industry’s trust and image brand — it's how we differentiate pork from alternatives. NPB has promoted Real Pork in three key areas this year.

Real Pork
Insights from Food Modeling Research: Putting the Thrifty Food Plan into Practice

With discussions on food inflation, hunger and nutrition insecurity at all-time highs, low-income families are challenged to keep nutritious meals on the table. Pork has a huge role to play.

Real Pork
Country Music Superstar Luke Bryan Goes Back to His Roots to Support Pig Farmers

Five-time Entertainer of the Year invites people to visit metaphorical five-star hotel to address common myths about modern pig farming.

Real Pork
Eric Stonestreet Celebrated Pig Farming in 2021 Mythbusting Series

“Farmers are my people. Pig people are my people. I knew when this came across my plate that it was an opportunity to re-tether myself to where it all started for me.”

Real Pork
In-Store Research Focuses on Ground Pork Placement

National Pork Board and partners launched a Checkoff-funded research project to understand how ground pork’s placement in the meat case influence purchases.

Real Pork
NPB Identifies Favorite Pork Dishes in Every State

We asked 100 pork eaters in each U.S. state about their favorite dishes. The results revealed how cultural connections have influenced America’s preferences for pork.

Real Pork
NPB brings celebrity to conversation about Real Pork

National Pork Board (NPB) is partnering with award-winning actor Eric Stonestreet to dispel common misconceptions about pork production through a series of social media videos.

Real Pork
New Premium Pork Line Available at Target

Tyson’s Chairman’s Reserve premium pork product line can now be found in 49 Super Target locations in seven states.

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