Insight to Action Reports
Insight to Action is an e-newsletter report that shares insights retailers can turn into action to help grow your pork business.
Staying connected to relevant data is more important than ever for stakeholders in the pork supply chain. With this in mind, we consistently strive to share the latest information from our Checkoff-funded research team.
Plant-based Meat’s Place in the Meat Case Might Surprise You
June 17, 2021
There’s no denying that the plant-based meat movement has momentum.
Giving credit where credit is due, the meat alternative category grew 83.9% in volume and 72.8% in dollars throughout 2020, according to IRI Integrated Fresh data.
If plant-based options are here to stay, the big question for retailers becomes “where do I put it in the meat case?”
HEADS UP: Change is Opportunity
Objective: Make the meat case more relevant to consumers and more valuable to the supply chain than ever before.
The National Pork Board developed a position paper about meat, meat marketing, and the protein-loving consumers who expect the future now.