Vice President of Demand Development
Patrick Fleming, vice president of demand development for the National Pork Board, leads a dynamic twelve-member team responsible for advancing key priorities in consumer demand, multicultural marketing, foodservice and retail partnerships, packer/processor collaborations and human nutrition strategies.
With over two decades of experience in sales and marketing, Patrick brings a deep industry understanding and a strategic vision to his role, where he crafts innovative marketing strategies that bridge both business-to-business and business-to-consumer needs.
He is also at the forefront of the pork industry’s new digital-forward, consumer-facing campaign – one that’s unapologetic pork – aimed at enhancing the relevance of pork in Millennial and Gen Z’s eating occasions.
Before his return, Patrick spent 13 years at the National Pork Board where he served as director of market intelligence and innovation. He directed the planning, development and execution of the pork industry’s marketing and sales initiatives, boosting visibility with nationally recognized retailers while promoting growth, sustainability and fostering consumer engagement and industry collaboration.
Patrick resides in Phoenix, Arizona, with his wife, Karen, and their two children, Sean and Kelly.
The National Pork Board’s Retail Advisory Committee (RAC) meetings offer a direct, industry-specific tool for connecting retail community leaders with important information about pork and NPB’s marketing efforts.
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